Virtual City Introductions via Roblox: HELLO! TOKYO FRIENDS
Launched by the Tokyo Metropolitan Government and Tokyo Convention & Visitors Bureau, HELLO! TOKYO FRIENDS is an engaging metaverse experience on Roblox that lets users from around the world explore Tokyo through interactive storytelling, gaming, and virtual exploration.
Players begin in the MODERN TOKYO district, which features iconic locations like Shibuya, Tokyo Tower, Odaiba, and Akihabara. Visitors can participate in activities such as treasure hunts, sushi-themed quizzes, and interactive information boards that share fascinating facts about Tokyo’s history and culture.
Complementing the Roblox experience is TOKYO HUNT!, a companion web app encouraging real-world exploration. Users can visit designated checkpoints across Tokyo to collect emblems, redeem unique Roblox items, and enjoy AR photo opportunities with virtual characters at famous landmarks.
The platform continues to evolve with new zones like FUTURE TOKYO, where users can build and race futuristic vehicles, showcasing innovation and creativity in the virtual space.
This experience highlights how urban digital twins and gamification enhance cultural storytelling, promote engagement, and offer innovative immersive media opportunities.